1. Understand Your Audience
Before writing, know:
Who your target audience is
What they’re searching for
What problems do they want to solve
Example: If you’re advertising an English course, your audience might search for “online English class,” “IELTS preparation,” or “learn English fast.”
2. Find & Use the Right Keywords
Use tools like:
Google Keyword Planner
Ubersuggest
Ahrefs / SEMrush
Include main keywords in:
Title/headline
Description
Meta tags (if for a web ad)
Example keywords: Learn English Online, Best English Course, Improve English Speakin
3. Write a Catchy Headline (with Keyword)
Your headline should be short, clear, and keyword-rich.
Good Example:
“Learn English Online – Boost Your Speaking Skills in 4 Weeks!”
Bad Example:
“Improve Your Language Skills Fast!” (Too general, no keyword)
4. Focus on Benefits, Not Features
Tell readers what they’ll get or achieve, not just what you offer.
“Join live classes with professional tutors”
becomes
“Speak English confidently in just 1 month with expert tutors!”
5. Add a Strong Call to Action (CTA)
End with action words that push the reader to click or buy.
Examples:
“Register Now”
“Get Your Free Trial”
“Start Learning Today”
6. Keep It Short and Easy to Read
People scan, not read word by word — use:
Short sentences
Bullet points
Active voice
7. Example of an SEO Advertisement
Title:
Learn English Online – Master Speaking in 4 Weeks
Description:
Join our interactive English classes with expert tutors. Improve your grammar, pronunciation, and fluency through live sessions. Get a free trial today and start speaking confidently!
Keywords:
learn English online, English course, improve speaking skills, free trial class
CTA:
Register Now – Start Learning Today!
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